Bachelor of Science in Marketing

• Buyer and Consumer Behavior
  
  This course focuses on a behavioral science approach that studies distinct buyer strategies and decision-making processes of purchase by organizational buyers and consumers. Topics include cross-cultural variations in behavior, external and internal influences on today's buyers, purchase and post-purchase processes, customer satisfaction and customer commitment.
  
  
• Sales and Sales Management
  
  This course applies management and leadership principles to the development and operation of the sales force as part of the overall marketing program.
  
  
• Promotion and Advertising
  
  Topics covered in this course include the promotional mix, determining and developing advertising and promotional objectives, ethical issues in advertising campaigns, budgeting, positioning, creative strategies, media strategies, personal selling, e-marketing, public relations, publicity, corporate advertising and evaluating the promotional program.
  
  
• Services Marketing
  
  Customer satisfaction and service quality measures as well as ethical considerations in services marketing will be integrated in discussions of the services marketing mix. Lecture and discussion, readings, and team projects that include field exercises will be used to convey subject matter.
  
  
• Retailing and e-Tailing
  
  This course studies retailing as an institution in our society, the challenging environment facing retailing today and tomorrow, and future retailing management practices that include e-tailing opportunities.
  
  
• International Marketing
  
  An introduction to marketing products and services globally; the course discusses and compares belief systems, attitudes, values, consumer behaviors, export/import strategies, joint ventures, foreign manufacturing and licensing.
  
  
• Marketing Research and Reporting
  
  This course is an introduction to business research processes and the research documents used as tools to aid in managerial decision making.
  
  
• Marketing Management
  
  This course provides a manager's view of applying the marketing mix in today's and tomorrow's business worlds, using various approaches and tools for analyzing marketing opportunities, integrating traditional and new techniques in promotion and pricing, managing the marketing concept, developing marketing plans, and controlling marketing activities.
  
  

• Macroeconomics Principles
  
  The course includes an overview of the American economy, national production, employment and income. Also included is a study of the monetary and fiscal policy in the United States, the public sector and economic growth.
  
  
• Principles of Management
  
  Focuses on real-world management situations concerned with planning, organizing, leading, and controlling, the work of the organization.
  
  
• Business Communication
  
  This course provides practice in writing effective business letters and memos, and reports.
  
  
• Principles of Marketing
  
  This course surveys the marketing mix and marketing concept; markets and buyer behavior; product, service and relationship marketing for global competition; creating and keeping customers in an e-commerce world; branding and positioning; distribution strategies, integrated marketing communications, and pricing strategies.
  
  
• Fundamentals of Business Finance
  
  A study of the finance function within the modern corporation. Topics covered include financial analysis and planning, the valuation of financial assets, capital budgeting, capital structure, and working capital management.
  
  
• Ethical Issues in Business and Society
  
  The course encompasses the political, social, economic, legal, ethical, and other environments of business.
  
  
• Business Statistics
  
  An introduction to the practical application of descriptive and inferential statistics in business.
  
  
• Microeconomic Principles
  
  A microeconomics introduction covering prices and competition, non-price competition, income distribution, current domestic problems, international trade, and comparative systems.
  
  
• Business Law
  
  A study of our business legal system and the nature and sources of law, including the laws of torts, crimes, strict liability, intellectual property, contracts, secured transactions, real property, and bankruptcy.
  
  
• Organizational Behavior
  
  A study of individual and group behavior in organizations, including detailed coverage of individual differences/diversity, leadership and motivation, decision making, organizational design, and organizational change/development.
  
  
• Financial Accounting
  
  An introduction to the fundamental principles and practices of financial accounting and the construction of financial statements.
  
  
• Managerial Accounting
  
  An introduction to the use of managerial accounting data in the decision-making process.
  
  
• Principles of Information Systems
  
  This introductory course covers the fundamental principles of information systems, integrates topics of management, organization, information, technology and the systems approach and emphasizes the planning, design and implementation of information systems to aid decision-making.
  
  
• Production/ Operations Mgmt
  
  An introduction to designing, planning, operating and controlling production systems. Emphasis is on managerial concepts and strategies relating to the management of operations in both manufacturing and service environments.
  
  
• International Business
  
  A course in the concepts and practices of business in a multinational context. The course covers objectives, strategies, policies, and organizational structures for operating in various international environments.
  
  
• Human Resources
  
  A study of the human resource management function in organizations, including detailed coverage of staffing, organizational development, compensation and benefits administration, and employee relations.
  
  
• Entrepreneurship
  
  Development of business plans, preparation of financial packages, and evaluation of opportunities, risks, and problems associated with business development.
  
  
• Strategic Management
  
  Capstone case course in business. Focuses on identification and analysis of general management problems in order to formulate policy recommendations to meet the needs of a general manager.