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Accreditation
American InterContinental University is accredited by the Commission on Colleges of the Southern Association of Colleges and Schools to award Associates, Bachelors and Masters Degrees.
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Master of Business Administration / Marketing
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Courses are designed to provide students with the knowledge, skills and experience-based education necessary to seek managerial positions in marketing, marketing management, research and strategic planning. The degree combines the management background of an executive MBA with specialized training in marketing.
The courses required to complete the MBA degree with a concentration in Marketing include:
- Research Methods in Marketing
This course will focus on analysis of information about the customer as well as information about the customer's wants and needs for the purposes of developing marketing promotional campaigns, developing new products and refining current product offerings and for improving customer service efforts.
- International Marketing
This course provides the background to make marketing decisions at the international level. The course examines issues involving trends, factors, and forces which affect global marketing activities.
- Business Research for Decision Making
In this course, the student will explore decision making from a managerial viewpoint and examine the role of decision making in dealing with employees, formulating strategy, and negotiating.
- Economics for the Global Manager
In this course students will apply the theory and tools of micro and macroeconomics and research to the formation of business decisions in the global environment.
- A Managerial Approach to Marketing
This course focuses on the application of marketing concepts in a global organization. Student will examine international channel distribution as well as promotional, pricing, and product strategies.
- Leadership & Ethics for Managers
In this course, students explore the interaction between leaders, followers, and situations. The course involves the consideration of opportunities and ethical challenges of leadership.
- Global Financial Management
Within the context of the multinational firm, the course examines the development of policy; financing options for International business; and the making of standard financial management decisions.
- Strategic Management
Course contents include the planning, implementation, management, and evaluation of the corporate resources, products, and assets. Advanced research is an integral component of this course.
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Education Resources
Earn Your Degree Online
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Facts & Info
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Institutional Accrediting Agency:
Southern Association of Colleges and Schools
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Address:
5550 Prairie Stone Parkway Suite 400
Hoffman Estates, IL 60192
US
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Institution Type:
Private, for-profit, Higher Education
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Delivery Format:
Our virtual campus provides students with a rich learning environment. Classes are delivered in a multi-media format. You'll have access to the Virtual campus 24 hours a day whether you choose to pursue your studies while traveling, at work, or at home.
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Technical Requirements:
AIU Online can check your computer remotely to ensure you have all the plug-ins needed.
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Geographic Restrictions:
None.
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On-Campus Requirement:
None.
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Calendar Type:
Programs begin every 5 weeks.
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