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Accreditation
American InterContinental University is accredited by the Commission on Colleges of the Southern Association of Colleges and Schools to award Associates, Bachelors and Masters Degrees.
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Bachelor's of Business Administration / Marketing
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The online Bachelor of Business Administration with a concentration in Marketing degree completion program provides an outstanding foundation for students wishing to advance their current careers in marketing or start entirely new ones. The program combines a core education in business with liberal arts studies and then focuses attention on specific aspects related to various careers in the field of marketing.
The courses required to complete the BBA degree with a concentration in Marketing include:
- Marketing Management Concepts
This course explores the application of management principles to the marketing function. Emphasis is placed on the application of planning, implementation, controlling, and evaluation of marketing strategies as the means for achieving an organization's objectives.
- Marketing Research and Buyer Behavior
Examines the tools and techniques of marketing research as an aid to marketing decision making. It also provides insight into the motivations, influences, and processes underlying consumption behavior.
- Advanced Topics in Marketing
The focus of this course is placed on advanced topics in marketing management. Students will examine marketing planning and the global marketing environment.
- Decision Making
Decision making is the process of selecting an option from among a set of alternatives. It is an intregal part of our everyday lives as well as the professional world.
- Economics in a Global Environment
This course covers the core material of microeconomics and macroeconomics and its application to real-world economic issues.
- Concepts in Organizational Behavior
This course provides theoretical and practical knowledge for understanding topics such as motivation, leadership, managerial decision-making, group processess, and conflict resolution.
- Statistical Analysis
In this course, students learn the fundamentals of probability and statistics, and their applications in business decision making.
- Managerial Accounting and Organizational Controls
This course provides students with an understanding of the role of accounting information in support of decision making and planning. Students learn accounting methods for planning and controlling operations through budgets, responsibility centers, and cost management.
- Financial Management
Examines the key components of financial decision making: valuation and risk management. Students will examine the implications of forecasting, capital budgeting, working capital management, and project risk management.
- Global Strategic Management
Examines strategic management from a global perspective. Students will analyze major strategic tasks, such as setting strategic vision and goals; and formulating, implementing, and evaluating strategy and tactics.
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Education Resources
Earn Your Degree Online
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Facts & Info
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Institutional Accrediting Agency:
Southern Association of Colleges and Schools
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Address:
5550 Prairie Stone Parkway Suite 400
Hoffman Estates, IL 60192
US
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Institution Type:
Private, for-profit, Higher Education
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Delivery Format:
Our virtual campus provides students with a rich learning environment. Classes are delivered in a multi-media format. You'll have access to the Virtual campus 24 hours a day whether you choose to pursue your studies while traveling, at work, or at home.
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Technical Requirements:
AIU Online can check your computer remotely to ensure you have all the plug-ins needed.
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Geographic Restrictions:
None.
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On-Campus Requirement:
None.
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Calendar Type:
Programs begin every 5 weeks.
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